Contact with the customer is the first step to enter into the same cognitive logic and establish a fruitful collaboration. It's indispensable to save time and to collaborate.

Many companies have a superficial relationship with the customer. We believe that, at the basis of a well-designed advertising campaign, there must first be feeling. Getting back into this way of thinking is essential to structure the campaign as if himself was writing it, in order to create a true and deep collaboration. In this way, it will be possible to be effective in less time.

Empathy will help us to get in tune, which is also essential for building a healthy and balanced relationship. Although united by a simple working relationship, feeling the other as a friend can only improve the good predisposition of both working together.

In addition, once on the same wavelength, developing strategies and choosing the best presentation style (for advertising) will be simple as we will be able to best interpret the essential qualities of the products and the company that produces them.

Thinking the same way also helps from a timing standpoint. Knowing deeply what to talk about or which style to use speeds up the ideation process.