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Synchronizing means putting the site in contact with its database. Making these two components communicate is essential for a correct view of the site.
Getting a website to communicate with its database may seem easy. Technically it is. However, it often happens that low-level programmers overload this activity to the detriment of the servers, and in this way, the site will be significantly slowed down.
There are many techniques to prevent this from happening. Mainly it is essential to limit the excessive use of database access, trying to make a few queries that contain, however, the information you need. Secondly, it is necessary to have a developed knowledge of programming languages, in order to work on the required data without relying too much on databases, and thus allow other users to access it without causing slowdowns or blocks.