This is a task that has nothing to do with the client. We have to find the best solution that optimizes times and yields more in the end.

As soon as we have a complete picture of the company's position in its context, the planning phase will begin. Very often, we will find obstacles in deciding the best solutions for the purpose we have established together. We will implement problem solving strategies to speed up the procedures until reaching the target in the shortest possible time.

Having a clear view of the company, of the market and of potential users, is certainly the starting point. You cannot develop a strategy without having highlighted the prerequisites for our marketing actions.

It is easy to understand that any of our operations aimed at creating an advertising plan may have to deal with a problematic context.

Our aim, in this case, is to find means and alternatives to achieve a goal by wasting the least possible time and using the least number of essential resources.