The site can also be dynamized, graphically or in its structure in order to modernize it and make it more attractive.

We have already talked about the need to make the site dynamic in content, to make sure that the site lives at least with new text to send the message to search engines that ours is an active, constantly evolving website.

It is good to emphasize graphic dynamization. Although a site developed with an attractive style can already catch the eye of its user, some graphic tricks to make our site respond graphically in the interaction with the user is what makes a site a masterpiece.

Users unfamiliar with navigation may find these “gadgets” interesting and suitable for their low experience in digitization. On the other hand, experienced users find this type of engagement as fun, useful as the site seems to respond to their curiosity.